Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance

The business model for the sharing economy is becoming popular in business-to-business marketing literature. Firms can utilize resources of other firms lying idle and reduce cost, optimize resource utilization and achieve greater flexibility. Some organizations also share their resources with rival firms. However, there are concerns about unethical practices by rival firms, which may be due to the misuse of data, human resources, and intellectual property, and so on. Few studies have investigated the unethical practices that may take place in the sharing economy, but there is a growing interest among the practitioners, researchers, and academicians in this area. Therefore, this study examines the unethical practices that could take place in the sharing economy and their impact on B to B cooperation and competition among rival firms and on firm performance. From the literature review and theories, a theoretical model has been developed. The model is later validated using the structural equation modelling technique considering samples from 16 firms involved in sharing resources. The study found that there is a significant negative impact of unethical practices in the sharing economy for B to B coopetition, which in turn negatively impacts firm performance

Adoption of ubiquitous crm for operational sustainability of the firms: Moderating role of technology turbulence

Ubiquitous CRM (UCRM) enhances customer relationship management. It can sense customer needs and demands, to which firms can respond quickly. Therefore, UCRM helps to improve a firm’s agility. There is a growing interest among researchers and practitioners to understand how the adoption of UCRM impacts the sustainability of firms’ operations, but not many studies have investigated this issue. In this context, the aim of this study is to examine how firms’ absorptive capacity and dynamic capability could impact the adoption of UCRM to influence the operational sustainability of the firms and their performance. The study also investigates the moderating role of technology turbulence on the relationship between a firm’s operational sustainability and its per-formance. Using absorptive capacity theory and dynamic capability view theory and reviewing the existing literature, we developed a conceptual model. The model was then validated using a structural equation modeling technique considering 309 usable respondents from different firms that use UCRM for their operational activities. The study found that firms’ absorptive capacity and dynamic capability significantly and positively impact the adoption of UCRM, which in turn significantly and positively impacts firms’ operational sustainability and improves their performance. The study also shows that there is a significant moderating role of technology turbulence on the relationship between operational sustainability and firm performance

The role of gender diversity on tax aggressiveness and corporate social responsibility: Evidence from Italian listed companies

The paper aims to examine the moderating role of gender diversity within a corporate board on the relationship between tax aggressiveness and a firm's corporate social responsibility (CSR) approach. This analysis was conducted using a set of indicators of financial statements of 168 Italian listed firms between 2011 and 2018. In addition, the sustainability reports of the same companies were observed. To perform the analysis a logit regression model is used. This paper shows different empirical results. First, this study notes that there is not a direct relationship between tax aggressiveness and CSR reporting. Second, gender diversity in a board of directors increases the orientation of companies to CSR disclosure, but does not have an impact on the relationship between tax aggressiveness and CSR disclosure. Instead, CEO gender has a positive influence on the relationship between corporate tax planning and CSR reporting in accordance with Global Reporting Initiative (GRI) standards. This study emphasizes the key role of gender diversity in the growth of the CSR approach and the reputation of companies. Therefore, governments and policymakers of major countries should promote gender diversity in corporate decision-making bodies, which contributes to achieving the Sustainable Development Goals (SDGs)

A Three-Stage Model of Exporting: New Insights into SMEs\u2019 Internationalization Performance Relationship

The article presents the results of an empirical analysis on the relationship between exporting and profitability in a sample of 1,231 manufacturing SMEs. A sigmoid relationship between the degree of internationalization, measured by Export Sales Ratio (ESR), and the profitability of the firms (measured by Return on Sales, ROS) is hypothesized. The results indicate that exporting can be beneficial to SMEs, but only in the second stage of the process, when a certain degree of international commitment is achieved. In the first and in the third stage, when the incidence of sales internationalization is respectively lower and higher, the incremental costs of exporting exceed the related benefits, determining a declining performance. This research contributes to existent literature by deepening the internationalization and performance (I&P) relationship within a context of exporting small and medium enterprises

An assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research

Purpose: A substantial, albeit scattered, body of research evidence is accumulating in the cause-related marketing (CRM) research stream. Thus, there is a need of a systematic overview of extant literature to map and holistically understand the CRM domain. Design/methodology/approach: To address this issue and make progress in this important area, the authors systematically review and critically examine the state of academic research on CRM. Findings: Based on a systematic review of 105 journal articles published over the past 30 years, the results reveal that CRM research is a vibrant and rapidly growing domain in the broader marketing field. This assessment exercise also shows that the current state of knowledge about CRM is characterized by persisting knowledge gaps, conflicting empirical results, theoretical inconsistencies, as well as by the absence of international marketing research on the CRM domain. Originality/value: Therefore, the authors critically evaluate the extant CRM research with the aim of increasing its coherence, quality, scope, impact and international dimension. Based on this evaluation, the authors develop an ambitious research agenda that addresses a number of promising research paths embracing different international perspectives. Finally, the authors discuss the contributions to the literature and the implications for both academics and practitioners

Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: The moderating role of leadership support

Social media marketing (SMM) plays an important role in business communication, mar-keting, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies have attempted to understand this role. Thus, the aim of this study is to examine the impact of adopting social media marketing for sustainable business growth of SMEs in an emerging economy. The study also investigates the moderating role of SME leadership support on the relationship between SMM usage and sustainable business growth of SMEs. After reviewing the existing literature and technology adoption model, a theoretical model is developed, which is then validated using a structural equation modeling tech-nique to analyze 304 samples of Indian SMEs that use different social media marketing applications in their enterprises. This study confirmed that SMM tools significantly and positively improve the sustainable growth of SMEs in an emerging economy. Additionally, the study also found that SME leadership team plays a vital role in supporting actual usage of SMM tools that accelerate sustainable business growth of SMEs

How Organizational Resources and Managerial Features Affect Business Performance: An Analysis in the Greek Wine Industry

Despite the growing interest of the wine industry in quality and environmental certifications and the influence of these standards on positioning in international markets, scholarly research has paid proportionally limited attention to the link between winery export intensity and the adoption of internationally recognized standards. This study aims to analyze which factors make an organizational model performant, and to verify the impact of the adoption of third-party certifications on the export performance by using the resource-based view (RBV) theory as a theoretical lens. Findings show that younger wineries are more oriented towards the adoption of voluntary quality and environmental certifications, and they achieve the best economic performance, expressed in terms of overall turnover on the market. On the contrary, the better export performance is achieved by the largest group of wineries, which make the greatest effort in promotion and advertising activities and sell their products through intermediaries, while showing a low adoption of certifications. Our results have a number of theoretical and practical implications

STRATEGIJA MASOVNOG PRILAGOĐAVANJA I INDUSTRIJA ODJEĆE

As we have entered the new millennium, we are experiencing recordbreaking economic growth, rapid global expansion, and technological innovation. Mass customisation is penetrating within many industrial sectors ranking from products to services such as banking and clothing. This case study analyses and discusses the changes that might occur in the implementation of mass customisation in the clothing industry. It describes what might be tomorrow’s clothing habits and style of shopping in a new environment. Finally it analyses the impact of mass customisation within the clothing industry and the effect it has on market participants.Na samom ulasku u novo tisućljeće svjedoci smo rekordnog ekonomskog rasta, nagle globalne ekspanzije i tehnoloških inovacija. Strategija masovnog prilagođavanja (mass customisation) predstavlja prodor unutar većeg broja industrijskih sektora, od proizvoda do usluga (kao što su bankarstvo i industrija odjeće). U radu autori analiziraju i raspravljaju o promjenama koje bi se mogle dogoditi prilikom primjene strategije masovnog prilagođavanja u industriji odjeće, te opisuju moguće odjevne navike i stil kupovine u novom okruženju u budućnosti. Naposljetku, autori istražuju utjecaj strategije masovnog prilagođavanja u industriji odjeće i efekte koje ona ima na sudionike na tržištu